Max Fashion launched its first store in Baharampur with actress Subhashree Ganguly
· This is Brand’s 14th store in West Bengal and 306th store in India
· Brand aims to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices
Baharampur, Murshidabad, 21 October, 2019: Max Fashion, India’s leading fashion brand, opened its first store and unveiled festive TVC in Baharampur which is also its 14th store in West Bengal and 306th store in India. Marking the occasion as one of the many milestone achievement, the store inauguration was done by popular Bengali film actress Ms. Subhashree Ganguly and Mr Rajib Mukherjee, AVP, East & Central India, Max Fashion. Max also revealed the tagline for the festive season for this year– ‘Diwali Khushiyo Wali’. Max Fashion came up with three extraordinary range of Festive Collection to make this season stylish and colourful for everyone – The collections is called as Mystical Bloom, Banaras Tales and Sinduri.
The ‘Mystical Bloom’ collection is crafted in an earthy palette of colours, floral designs and the magic of Eastern opulence. The ‘Banaras Tales’collection, on the other hand, is a timeless collection that reimagines the vintage Banaras textile and combines it with pastel hues and gold detailing. Sinduri, a collection inspired by festive shades of vermillion, mustards and ivory to celebrate supreme power and welcome new beginnings. Expanding the range with contemporary silhouettes in rich luxurious fabrics with intricacy of gold widens the opportunity to celebrate festival of India. All three collections have been specially curated to appeal to the whole family, with exclusive designs for women, men and kids.
Speaking at the grand launch, Mr. Rajib Mukherjee, AVP East & Central India, Max Fashion said, “Festive season is all about families coming together and rejoicing the lasting essence of the season. We have created this range keeping Indian arts in mind and I am sure people will like our latest festive collection! There is something trendy in store for everyone!”
Commenting at the event, Bengali Actress Ms Subhashree Ganguly said, “Shopping is the best part before our festivals. I love the collection because it reflects our Indian art and culture, used decorative prints and designs. These are apt to celebrate the joys of festivals. I connect with Max easily as it offers the best of the trendy value fashion in the country.”
About Max Fashion: Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently it has more than 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in the Middle East but also in India in the short period it has been here. Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices. Max Fashion is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store” & “Return to Store”, apart from offering outstanding Online shopping experience through the maxfashion.in the website as well as an engaging app which is enjoyed by millions of consumers. For more information, visit https://www.maxfashion.in/in/en/