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Max Fashion celebrated the Eve of Poila Boishakh with Students from different colleges of Kolkata Shri Bratya Basu greeted everyone on the New Year occasion

Kolkata, 14th April 2019: Leading value fashion brand Max, celebrated the eve of Poila Boishakh in a very special way at Diamond Plaza Mall, Nager Bazar, Kolkata. Max organised an exclusive dance performance by a large number of college students from 8-10 colleges of Kolkata on the eve of Poila Boishakh to wish and celebrate the onset of the New Year in Bengal. Rajib Mukherjee, Regional Head, AVP East and Central, Max Fashion was present to brief the media.

Hon’ble Chief Guest Shri Bratya Basu was present to grace the occasion. He wished everyone a very Happy New and congratulated Max Fashion for organizing such an event where students from different colleges performed and celebrated the New Year in a unique manner.
Speaking at the occasion Mr. Rajib Mukherjee, Regional Head, AVP, East and Central, Max Fashion said, “Poila Boishakh is a very exciting time for the region, and we are very pleased to celebrate the New Year in Bengal in an exclusive way.”

Max is a leading fashion brand, now available online at and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 19 countries and in India, Max has more than 250 stores across 100 cities.

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