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International Mind Management Expert Makes Global Impact on Well-Being

Creating Technology For The Pursuit Of Happiness:  – Swami Mukundananda

 Kolkata 15.02.2019: Governments, social organizations, and even the United Nations have begun creating standards of measurement of happiness.  Some argue that people’s happiness quotient across epochs may be degrading.  Neither industrialization, technological innovations, nor advances in science seem to have been enough to satiate our desire for greater lasting happiness.

One spiritual leader appears to have managed a breakthrough in bringing the technology of happiness to the people.  Harnessing the very same modern technologies that are often blamed for the increased stress, anxiety, and disease, Swami Mukundananda, creator of JKYog’s 21-day #HappinessChallenge has initiated a global movement of happiness on a grass roots level.

“This challenge aims to cultivate the proper mindsets and provide navigational tools needed for success in the pursuit of happiness.  Our mission is for maximizing outreach and to find ways to have maximum positive impact”, explained Swami Mukundananda.

“Swamiji set the bar high for this challenge from the very beginning.  He has taken on a daunting challenge of going beyond having a positive impact on individuals he connects with but raising the bar on our global level of happiness,” said Shreya Bhat, President of JKYog.   “He believes a world-wide urgency exists to counter the widespread global exposure to negativity, stress, and anxiety.  The happiness of every living human is impacted by their personal proficiency in the art of happiness” she added.

Many studies cite increasing stress and anxiety levels across the board for all age groups. #HappinessChallenge inspires people from all walks of life to make a conscious effort in order to overcome negativity and anxiety.  According to Pres. Bhat, anyone from any faith can take the challenge using any electronic device with access to internet.  “Making the program free of cost with no barriers to access, other than internet was critical to making the program accessible to the greatest number of people from all faiths and walks of life”, she explained.

JKYog’s #HappinessChallenge has turned up in doctor’s offices, coffee shops, class rooms, corporate wellness programs, universities, fitness centers, and more.  People from all faiths and walks of life are taking the challenge.

As a school career counselor, Sonali Kothari, in Madurai, has been asking students she advises to take on #HappinessChallenge.  “Many students are ill-equipped to make the transition to university studies.  They seem without direction, sense of purpose or lacking confidence.  It’s been amazing to watch this challenge totally transform their thinking.” She learned about the challenge from one of her friends living in Delhi.

A  businessman in Durban, Vijay Gautam,  was introduced to #HappinessChallenge through a set of friends in Seattle.  According to Gautam, his friends learned about it from a stranger in the line at the bank.  “I never knew such a random encounter could lead to such an awakening.  Such a simple program but profoundly a game changer.”

JKYog has set up supplementary resources to equip challenge participants for success.  A daily on-line Happiness Forum provides additional support, a chance for discussion, questions, and needed inspiration along the way.  Additionally, a Happiness Concierge is running at JKYog HQ which provides ongoing needed support.

“I’ve been battling depression for many years.  Each day I look forward to the daily live forum and the learning videos. I am feeling much more hopeful about my future and I feel like my eyes have been opened to a whole new world and I feel very supported by everyone”, said Debbie Rollins.

“It’s amazing to see the ever-growing scope of effort and geographic span of participation in this challenge especially considering it is a sheer volunteer driven endeavor. This  speaks volumes.  This is a people’s challenge passed on not just by word of mouth or the internet, but from heart to heart”, shared Kelly Mansfield, an IT professional and mother. “We need to leave a better legacy for the next generation – this is a simple way we can all contribute to that.”

The JKYog #Happiness Challenge launched January 1st with the start of the New Year when resolutions are most often made.  Although this challenge has rapidly spread worldwide, it required many months to plan and organize.   An immense team of volunteers collaborating around the world combined with grass roots inspiration collectively created this world wide movement.

Swami Mukundananda kicked off the challenge with a series of speaking engagements at universities and other locals in Gujarat and Madhya Pradesh in India.  Speaking at  IIT Indore , his inspiring talk provoked young engaging minds to redefine their goals of happiness.

Swamiji is founder of JKYog and also a prolific author of many books on holistic health, yoga, mind management, and spirituality, including his recently published book “The Art of Mind Management”.

Visit for details or follow the global events on Swami Mukundananda’s Facebook page, or YouTube #HappinessChallenge Video


About Swami Mukundananda: Swami Mukundananda is known the world over as the authority on Mind-Management, and a unique saint with a distinguished educational background. He received his degrees in Engineering and Management from two world-renowned Institutes, IIT and IIM.  However, responding to the call of God, he entered the renounced order of sanyas, dedicating his life to the service of humankind. Swamiji is an internationally acclaimed teacher of Spirituality, Yoga, and Meditation. He has inspired hundreds of thousands of people the world over, on the path of spiritual growth, holistic health, yoga, meditation, service to society, and Godrealization. Swamiji is the senior disciple of Jagadguru Shree Kripaluji Maharaj, the fifth original Jagadguru in Indian history.  To fulfill the desire of his Spiritual Master for spreading the Vedic knowledge in the western world, Swamiji established JKYog, a worldwide nonprofit organization.  JKYog conducts weeklong camps every year in 30 cities of USA.  It also undertakes various charitable projects around the world to help humankind achieve spiritual, intellectual, mental, and social wellbeing.

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