kolkata, 9th February 2019: SUGAR Cosmetics, one of the fastest growing colour cosmetics brands in the country, announced the opening of its first ever exclusive brand outlet in India. Located at Forum Mall in the beautiful city of Kolkata, the store will house SUGAR’s entire product spectrum in a specially-curated brick and mortar experience.
From a range of crush-worthy shades for lips and foundations that are infinitely blendablewith every skin tone, to intensely pigmentedkohls and alluring nail lacquers, the brand has now become acultfavourite among Indian millennials. The nearly 300 sq.ft. store houses all the best picks in categories that cover Lips, Eyes, Face & Nails, allowing customers to enjoy a plethora ofbeauty products that range from liquid lipsticks to crayons, lip primers to eyebrow definers, setting mist to cleansing water, nail lacquers, blushes, highlighters and more.
Speaking at the launch, Vineeta Singh, CEO – SUGAR Cosmetics said, “We are extremely happy to announce the openingof our first store here in India. We chose the beautiful city of Kolkata to start off with our first exclusive brand outlet as we received tremendous response from our first Kolkata kiosk that was launched last November.SinceJuly 2015, when we announced SUGAR in India, we have come a long way and now have a retail presence of 400+ outlets,spread across general and modern trade. We have been overwhelmed by the response fromourgrowingfan base that spans across online and offline channels.What sets us apart is the fanatic obsession the team has with crafting products that are a perfect match for the Indian skin tone in every season around the calendar. Over the rest of the year, we will continue to scale our presence aggressively across the length and breadth of India and bring our much-loved rangeto the doorstep of allour fans.
The first exclusive store launched on 9th February, 2019 hosted a line-up of media, beauty bloggers and influencers who enjoyed the store’s photo area and tried out a mix ofnewly-launched products and all-time classics. SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Manufactured in state-of-the art facilities across Germany, Italy, India, USA and Korea the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world.
SUGAR Cosmetics, a cult-favourite amongst millennials, is one of the fastest growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 400+ retail outlets as of early 2019 and a mission of reaching the doorstep of every makeup user in the country.