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FFACE announces new platform for women, ‘FFACE Anokhi’

“Beauty has no shape”

Kolkata 4th May, 2019: FFACE, today, announced its new venture called FFACE Anokhi powered by Facebook, a beauty pageant for the women. The pageant was announced at The Brewhive, in the presence of renowned actress RachanaBanerjee and actor Sean Banerjee.

Anokhi is a new venture by FFACE which challenges body shaming and brings out the true essence of womanhood. FFACE believes that beauty has no shape and that women of all shape are beautiful. So, FFACE is giving married women the platform to launch themselves in the glamor industry irrespective of their age.

Neil Roy, the Founder and Director of FFACE said, “We don’t believe that body shape and age can determine beauty. Beauty is not superficial. It comes from within. Any person with a good heart, talent and confidence is always beautiful irrespective of age and body shape”. He added, “All that women need, is a platform to express their talent. So, we, at FFACE are giving women from every sphere of the society the platform to showcase their talent.”

Talking about fashion, designer Indroneel Mukherjee was quoted saying, “fashion is not very constant and it keeps on changing. It is basically a trend that goes around for a certain period, but beauty is constant. Beauty is the confidence that lets you carry a particular trend of fashion. Beauty is not just putting on a lot of make-up; you can be beautiful without make-up if you wear the confidence to carry yourself in any kind of fashion statement. And, that is exactly what we are looking forward to”.

About the new initiative FFACE Anokhi, FFACE’s Strategic Consultant PR and Media Ms. Paromita Ghosh said, “even today people tend to think that body shape, complexion and all such factors determine the beauty of a person. But, that is very superficial definition of beauty. Beauty is something that evolves from within a person irrespective of the complexion, structure, body shape and all such factors. All one needs is to explore self, and FFACE is giving that platform to the womenthrough this initiative. We hope that we would be able to encourage women to be confident enough to carry themselves the way they are and not feel inferior because of any stereotypical factors of beauty”.

The beauty pageant will take place across Bangladesh and Eastern India and will commence with registrations May-June onwards. After the registration period the auditions will start from the month of July. Initially after auditions in Bangladesh and India, 20 participants will be selected from each country. Out of 20 women the top 10 participants of each country will be selected for the final round, who will compete for the crown of FFACE Anokhi.

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