Winner to be the new face of Dabur Gulabari
Kolkata, October 24, 2019: Dabur Gulabari, India’s most trusted natural skin care brand from the House of Dabur, today organized the finale of its mega beauty pageant – ‘Ke Tumi Dabur Golap Pari’, a unique campaign undertaken to discover the most beautiful and fresh new face of West Bengal, a face that embodies the values of Gulabri – soft, fresh skin with a natural glow. Renowned celebrity Alivia Sarkar was present to crown the winner.
Prantika Das was crowned the Dabur Gulabari ‘Golap Pari’. Ms. Adolina Ganguly was crowned the First Runner-Up, while Ms Dipshika Modak was the Second Runner-Up in the contest.
The concept of the campaign was to ‘Click a Selfie of Natural Beauty’ in front of Dabur Gulabari Stalls and submit for the contest. The activity was conducted at 4 prime pandal locations in Kolkata for 4 days. Entries were also called through a microsite to select Dabur ‘Golap Pari’.
“Dabur Gulabari, as a brand, has always stood for natural beauty,and offers its consumer the promise of delivering natural rose-like glow to her skin to enhance her beauty. It has always been associated with beauty and this selfie Campaign is another step forward in this direction. With ‘Ke Tumi Dabur Golap Pari’, we are seeking to offer girls a platform to showcase their beauty and also enter the world of mainstream modeling. This is part of our new initiative RISE (Regional Insights and Speed of Execution) where long term strategic intend is to use regional interventions and insights to provide new growth opportunities”. Dabur India Ltd Brand Manager-Gulabari Ms. Nancy said.
The grand finale saw 20 semifinalists competing for the final crown and Ms. Pratika Das a resident of Jadavpur, Kolkata was announced as the winner of the contest, after extensive evaluation by a panel of prominent judges from diversified fields. The winner was felicitated with a gift hamper, and was also named as the next face of Dabur Gulabari.
“Dabur Gulabari has been adding glow to the faces of millions of young girls for decades now. ‘Ke Tumi Dabur Golap Pari’ will also serve as a unique way of spreading beauty awareness among the young girls of East India,” Ms. Nancy added.
About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 135 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities — Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.