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cricketer Dinesh Karthik Blackberrys Casuale launches India’s first 100% cotton knitted khaki at India Khaki Week 2.0 Knits a comfort story in men’s fashion with ‘Knitalia’, in association

Blackberrys adds another “first to its list”, at second edition of Blackberrys Casuale India Khaki Week with the new launch- “Knitalia“

Casuale, the travel inspired casual wear brand, sets a new milestone at the second edition of India Khaki Week with the launch of Knitalia, India’s first 100 % Cotton Knitted range of Khaki, Shirts and other apparels. As a brand that is the forerunner in setting new trends, Blackberrys saw the opportunity to make Khaki more than a color, more than a fabric, more than a trouser, more than what the world sees it as. The latest fashion innovation by the brand is set to revolutionize men’s fashion in India.

The launch of ‘Knitalia’ was a grand affair organized at Blackberrys Kolkata Store at Camac Street in the presence of Sangeet Kishore, Brand Head – Blackberrys Casuale, along with the renowned cricketer Dinesh Kartik who is associating with India Khaki Week for the second time in a row.

Talking about the new collection Mr. Sangeet Kishore, Brand Head – Blackberrys Casuale said “Today’s on-the-move generation is both fashion focused and career oriented.  They want to put their best foot forward when it comes to their journey to success, be at the professional or personal front.  To successfully manage these responsibilities, you need apparels that are not only stylish but are also light-weight and comfortable. This prompted use to innovate and create Knitalia’s range of 100% cotton knitted apparels that aim to brings out the best of comfort, stretch, sweat-absorbance and breathability to the wearer.  Available in wealth of colours Knitalia, perfectly complements todays discerning men who are always on the move.” Khaki is a classic fashion favorite, a staple fabric and surely a part of every discerning wardrobe. It complements every personality and body type.

In order to further promote this latest offering in the country, a Video is shot with Dinesh Kartik emphasizing on the core proposition – communicating the finesse, purity, comfort stretch and breathability of fabric and promote it extensively across all online brand channels. A stunning photo shoot with Dinesh Kartik further exemplifies the impeccable designs and latest trends that are in store for its consumers.

Sharing his views on the India Khaki Week Campaign Mr. Ramesh Kaushik, VP-Brand Experience, Blackberrys said “Our keep rising philosophy is weaved in our core DNA and we always endeavor to offer freshness, both in terms of fashion and product range. We have many first to our name and this new range of Knitalia, adds another feather to our cap. This fashion innovation, part of Blackberrys Casuale, perfectly complements the lifestyle of men who prefer staying comfortably stylish, irrespective of the occasion.

India Khaki Week celebrates the ambitions and impact, and communicates the ‘keep rising’ story of aspiring men. Talking about Blackberrys casual association with Dinesh Karthik, he further added “We are delighted to be associated with Dinesh Karthik for the second time.  His personality perfectly complements and represents the spirit of Khaki which is versatility, durability and resiliency. ”

Priced at 2195-5995, the collection is available across all Blackberrys Store.

About Blackberrys CASUALE
Perfectly marrying style and comfort, Blackberrys Casuale hosts an assortment of menswear to the stylish men on the go, who are sociable, sharp & focused to succeed. From a high powered business meet to a weekend social affair, Blackberrys Casuale curates smart-casual dressing for men with an enterprising attitude. The collection perfectly combines nonchalant look with the latest fashion trends that represents today’s men of discerning taste.
Comprising travel inspired khakis, shirts, polos, blazers and jackets, Blackberrys Casuale offers variety of options for men who are constantly on the move to seek unique experiences. Blackberrys Casuale is accredited with numerous accolades including Emerging Brand of the year in 2017, Times Network Marketing Campaign of the year 2018 for India Khaki week and others

Blackberrys [Mohan Clothing Company Pvt. Ltd.] Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today.  From boardroom to nightlife styles, Blackberrys has been an integral part in defining the fashionable men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and design, Blackberrys is credited with many firsts in the country including importing finest fabrics from the world, wrinkle-free khakis to certified ‘whitest shirt in India’. Addressing to the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial, casual and hipster fashion wear with the brands Blackberrys FORMAL, Blackberrys CASUALE and URBAN. Present in over 350 cities in India, Blackberrys today operates more than 260 exclusive brand outlets and 700-plus multi-brand outlets, making fashion accessible to aspiring and driven men.  In the 27 years of its journey, the brand has won plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, North India Franchise awards, Images Most Admired Brand of the Year 2018-2019

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